Hey There Newsletter Fam,
I hope everyone is well and enjoying this "back to normal" thing. I sure am.
But enough about that! Here we are over at ALI, rollin. We were just selected to join an all-star team for a ground-up build in Ross for the nicest family (did I tell you that's one of our biggest criteria - "nice"?). But in all seriousness, in one of my favorite design-y books, "The Business of Design" by Keith Granet, the author talks about his absolute must-haves when it comes to taking on new clients.
In general, they are the usuals like your style and the clients' need to jive, the clients' budget needs to be able to support the project, you have to like the team, you have to like the clients. But what struck me was Keith's final question, "Did the clients offer you a glass of water during the initial meeting?" The author says (my own paraphrase :) that "If they didn't offer you a glass of water, or anything else for that matter, then most likely don't really care much about you as a person which means they won't respect you as a professional." Man has that held out to be true. Anyone in the service industry knows and can reflect on those client relationships that make you wince when they randomly come to mind - the non-water offerers.
So, now that water thing is a go/no-go point for me. I can't tell you how grateful I am that not only am I almost always offered a glass of water, but chocolate chip cookies, lunches, and as the relationships continue after the projects, genuine friendships.
Blessings,
Annie
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